Course Work & Writing Samples
These are projects I completed throughout my college career. They highlight the work I am most proud to have been apart of both individually and in teams.
#StrongLikeHer.
Mock Advertising Campaign
U.S. Army
This advertising campaign was created over 10 weeks in a group of 5. The ask was to create a campaign to get more women to enlist in the U.S. Army. Of each of the class projects, ours won #1 by the panel of industry professionals and judges we presented to.
I served as a lead copy creator, assisted in conducting research that guided the project, and maintained communication with the group throughout.
Uber Eats
Research Methods Final Project
In my research methods course, my team was asked to conduct research on a company of our choice to determine how to better reach their target audiences. We conducted a SWOT analysis, made recommendations, conducted market and primary research.
I conducted interviews, assisted with data analysis, identified key aspects of the SWOT analysis, and helped with market research.
Billie Inc
Media Relations Final Project
In my media relations course we practiced creating media lists, writing email pitches, interview logistics, and social media planning. This is my final project, a mock up media plan for Billie Inc.
I researched journalists and identified one to focus the project around, created a pitch, made recommendations for the brand's campaign launch.
Op-Ed
Opinion piece about trends in the industry
This is a paper I wrote for my senior capstone. We were asked to form an opinion on an issue or trend in the PRAD industry. I chose to talk about how brands are aligning their values and using their platforms to speak on and show support for political and social justice issues. I am in support of this trend, and would like to see it continue.
